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Comparing the Best Bookmakers
There are hundreds of online bookmakers out there, some better than others, but there are plenty of excellent websites to place a sports bet these days. As such, as a single player trying to compare them all, the task is simply too big. It's too big of a job for anyone. That's why we have created this site to help you. We compare all the top betting sites in the UK as well as all the best betting offers available. We are here to give you all the information you need about all the top sports betting sites. Every single online bookmaker we recommend on our site will be safe, secure, trustworthy and regulated by the UK Gambling Commission.
In order to help you find the best betting site for you, we look at not only the trustworthiness and safety of the site, but we also compare each and every betting site welcome offer, the standard of existing customer bonuses and free spins, the number of betting markets, the availability of live betting and live streaming and the overall customer experience for you.
We have expertise across the entire sports betting industry in the UK and beyond. As such, we are perfectly place to present you with the best and most current information available.
Our Choice Of the Best Betting Sites
New betting sites are being launched all the time, and more experienced bookmakers are upping their offerings to keep up with the competition, so it is important that we keep on testing, reviewing and ranking these csgo betting sites to make sure that we are always up to date with the sports betting industry. However, there are some that are so well established and well designed that will always have a place in any good top betting site list.
Our Top Online Betting Sites
- William Hill – Excellent Football and Horse Racing live betting
- 888sport – Generous Betting Odds and Odds Boosts
- Bet365 – Excellent Range of Betting Markets
- Paddy Power – Enhanced Odds and Odds Boosts
- Ladbrokes – Acca Boost and Free Bet Club
- Betfair – Best Betting Exchange
- Parimatch – Very Generous Welcome Offer
- Coral – Great In-Play Bets and Live Streams
- Betway – Great Free Bet Club
- BetFred – Generous Horse Racing Existing Customers Promotions
Choosing Our Best Online Bookmakers
Because technology and sports betting is constantly changing, the criteria we use to judge these betting sites also changes. We always look at areas such as the generosity of betting odds, the quality and quantity of sports markets, the availability of betting offers, UK licensed and overall safety and reliability. We also look at areas such as in play betting and live streaming functionality, the availability of mobile betting apps and the different deposit and withdrawal methods available.
Indeed, now, many online betting websites actually market themselves in a way to stand out, which they consider their strength or USP. This could be specialising in horse racing bets or football betting, low wagering requirement or a world class mobile app.
With almost 1,ooo UK based bookmakers, with new ones popping up all the time, it's a saturated market. We pick out the best available and here are our top three in more depth.
William Hill – Bet £10 Get £30 in Free Bets Welcome Offer
William Hill is one of the biggest and best known betting sites in the UK and across the globe. It has an excellent selection of sports betting markets and betting options, especially when it comes to football, horse racing and other top sports, and is known for very generous and competitive odds in the major sports and leagues. William Hill is also able to offer its players excellent in-play betting and live streaming, a variety of payment methods, including debit cards, eWallets and more. Finally, Will Hill has a lot of excellent deposit bonus offers and betting offers, as well as a number of casino bonus offers and free spins for players looking for the ultimate betting experience. Their current first deposit bonus is bet £10 get £30 in free bets – Full T&Cs apply.
Terms and Conditions: New players only, 1st deposit using Promo code H30 only, Minimum deposit £10/€10 stake, minimum odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. No wagering requirements. Stake not returned. System bets no eligible. Full T&Cs apply. Please gamble responsibly.
888sport – Up to £30 in Bet Credits for New Customers + £10 Casino Bonus
888sport is well known for offering its customers an overall excellent betting experience. It has an excellent variety of betting markets and a range of betting options. It has some of the most competitive odds in the industry, especially for football, horse racing and US sports such as basketball, NFL and Ice Hockey. 888sport has a excellent mobile betting app, a well-designed site that is easy to navigate and is licensed and regulated by the UK Gambling Commission. It also has an excellent variety of existing customers betting offers, deposit bonus offers and casino bonus offers. The current welcome offer when at the site is up to £3 in bet credits plus £10 casino bonus for new players opening a betting account at the site when making a minimum deposit of £10 or more. Full T&Cs Apply.
Terms and Conditions: New Players Only | 1st deposit min £10 Min Dep using deposit code 30FB | A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market | Min odds of 1/2 (1.50) | System bets no eligible | Free bets credited upon qualifying fixed odds bet settlement and free bets must be placed within 7 days | Free bet stakes not included in returns | Casino Bonus must be claimed within 7 days | To withdraw bonus/related wins, wager bonus amount x40 within 14 days | Wagering requirements vary by game | Deposit methods, Withdrawal restrictions and Full T&C’s apply. Please gamble responsibly.
Bet365 – 100% up to £100 in Bet Credits for New Customers
Bet365 is one of the best betting sites on the planet, bar none. The site is licensed by the UK Gambling Commission and offers players the ultimate online gambling betting experience. Whether you want to enjoy football, horse racing or even tennis betting or esports betting, it has something for everyone. It is also known for its excellent Bet Builder feature. It has a range of deposit bonus offers for existing customers, a range of payment options including eWallets and debit cards and new customers at Bet365 can enjoy the current 100% welcome offer up to £100 in bet credits when making your first deposit of £5 or more in your new betting account. Full T&Cs Apply.
Terms and Conditions: New players only. 1st deposit Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of fixed odds bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Free bet valid for set time. Time limits and T&Cs apply.
New Online Betting Sites
The online gambling industry is constantly changing and evolving, and new betting sites are hitting the market every month or so. These new betting sites can be fantastic, offering players an easy to navigate site, lots of markets, generous offers and a state of the art betting app. Here are some of the best new betting sites out there:
Our Top New Bookies
- Virgin Bet – Excellent live streaming and horse racing betting markets
- STS – Great for football and Premier League betting odds
- Parimatch – Generous deposit bonus offers and welcome offer
- Mr Play – Wide variety of deposit and withdrawal methods
- SportNation – Weekly deals for existing customers
These are some of the best new bookmakers available in the industry, offering their players a variety of betting markets, betting options and features such as Bet Builder, Cash Out etc as well as excellent betting offers, live betting and more. When you sign up to any of these sites, you will find that they are all safe, secure and licensed in the UK. Read our guide to new betting sites to find out more.
Our Recommended New Betting Site: Virgin Bet £20 in Free Bets Welcome Offer
Virgin Bet is a fantastic addition to the UK online gambling market. If you're a lover of horse racing then it will be of particular interest as it offer generous fixed odds betting, best odds guaranteed and a number of different promos for the horse racing market. It also excels at live betting and live streaming. This is definitely one that will grow even more into a very fussy UK market. Its current welcome offer is Bet £10 get £20 in free bets when making a minimum first deposit and bet of £10 or more.
Terms and Conditions: New players only, 1st deposit. First Bet and First Min deposit £10 max bonus £20 bet on sportsbook, placed & settled at 1.5 minimum odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: free bets must be placed in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stake not returned. Click here for Rules & Exclusions. Please Gamble Responsibly. BeGambleAware.org 18+ Full T&C's Apply.
Best Betting Sites for Football
Pretty much every single betting site out there will offer football betting as it is the most popular of all betting markets for UK punters. However, some betting sites are better than others when it comes to online football betting. Generally, the best football betting sites will offer players a good variety of markets and features in a variety of top leagues. Here are the areas that we focus on when looking for the best football bookmakers:
- A wide betting selection
- Competitive odds for major markets
- Features such as cash out, bet builder and edit bet.
- In play betting
- Live streaming functionality.
In general, we find that it's the bigger and more well-established betting sites that offer the most betting features. Bet365 is famous for its Bet Builder and Edit Bet features, and the likes of Betfair is known to be the best betting exchange site in the industry.
However, when it comes to competitive odds, this can vary somewhat, with some betting sites offering good odds across the board, whereas other football betting sites may offer excellent odds for football leagues such as Premier League, but drop value in other areas or sports. In our experience, the best betting sites for football odds are 888sport and Paddy Power.
Recommended Betting Site for Football: BetVictor Bet £5 Get £30
If you're an avid football betting fan, then you will certainly have an excellent experience when betting on football. This is a betting site that offers its customers an excellent selection of football betting markets, nations and top leagues from all over the world. The betting site offers excellent Premier League and UK lower league market betting options, but no matter what your choice of match, you will get excellent odds and options. What's more, new customers making their first deposit at the betting site can enjoy a welcome offer of bet £5 get £30 in free bet credits for new account holders. Full T&Cs Apply.
Terms and Conditions: 18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days. Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly.
Best Horse Racing Betting Sites
Aside from football, the other hugely popular sports betting market in the UK is horse racing. This is the sport that saw the rise of betting in the UK, with major bookmakers such as William Hill and BetFred starting out are the race tracks. Now, all good online betting sites must offer a top class horse racing betting offering. This is doubly important when it's time for major horse races and horse racing festivals such as the Grand National, Cheltenham Festival, Royal Ascot etc. We would expect all good betting sites to offer betting offers, best odds and enhanced odds when these events take place.
However, the very best betting sites will also offer horse racing betting markets from all over the world, on racing in countries such as France, South Africa, Australia and USA events such as The Kentucky Derby. The top horse racing betting sites that stand out even more are those that offer variations such as trotting, which is popular in the Scandinavian countries.
At any good betting site offering horse racing we would expect to see regular betting offers such as Best Odds Guaranteed, Extra Place offers and money back specials. These shouldn't be available just at times of big events, because horse races happen daily, so offers should be available on a regular basis. We also recommend that you choose a horse racing betting site that offers live streaming, so you can watch your horse in action.
The Best Horse Racing Bookmakers
- Ladbrokes – Generous offers and daily boosts.
- Bet365 – Excellent range of betting markets.
- Betfair – Offers lay bets on the betting exchange market
- Paddy Power – Free Bets Club
- Betway – A variety of existing customers offers
Recommended Horse Racing Betting Site: Ladbrokes – £20 in Free Bets
Anyone familiar with the online gambling industry will be familiar with Ladbrokes, which is one of the most well-known and well-established betting sites in the UK. They also put a huge emphasis on horse racing betting markets, not just in times of major events, but each and every week. They offer customers and excellent selection of races, domestically and internationally. However, one of the standout features is the Daily Odds Boost offer where users can choose their own enhanced odds. If you bet at the time of the big festivals, they up the ante even more. Currently, the welcome offer for Ladbrokes customers is Bet £5 get £20 in free bets when you open a new betting account. T&Cs apply.
Terms and Conditions: 18+ New UK+IRE first deposit customers. PayPal and certain deposit types and bet types excluded. 1st deposit min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bet valid for 4 days on sports, stake not returned, restrictions apply. Full T&Cs apply. Please gamble responsibly.
The Best Cash Out Betting Sites
Cash Out is an important feature for any top betting site to offer its customers, as it allows their punters to cash out their bet before the event has ended to either secure the win for lower odds, or to cut your loss. Generally, this is one betting feature that pretty much all betting sites now offer cash out, which could either be full cash out, partial cash out or auto cash out – but the quality of the feature can vary a lot from site to site.
Some betting sites may only offer the cash out function before the match starts, but others will offer it as the event is happening. The best betting sites will offer players the chance to cash out all of their bet, part of their bet or will automatically cash out their bet for them if it hits a certain price.
Our Best Cash Out Betting Site List
- William Hill
- Betfair
- Bet365
- BetVictor
- Paddy Power
Recommended Cash Out Site: William Hill – £30 in Free Bets + £10 Casino Bonus
William Hill is a betting site like no other, and offers excellent features, with cash out being its stand out. It allows you to cash out your bet in play and pre match. Additionally, it also offers its players the choice to partially cash out their bet and leave some of the wager on the bet. It also offer auto cash out, where players not watching the match can set a cash out amount – and if the cash out offer hits that amount, it will automatically cash out the bet. The current welcome offer is Bet £10 get £30 in free bets plus a £10 casino bonus.
Terms and Conditions: New players only, 1st deposit using Promo code H30 only, Minimum deposit £10/€10 stake, minimum odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. No wagering requirements. Stake not returned. System bets no eligible. Full T&Cs apply. Please gamble responsibly.
The Best Live Betting Sites
More people than ever now like to place their bets as the match or race is actually happening. As such, live betting at online betting sites has soared in popularity recently. So, in order to stay relevant, top betting sites must offer an excellent live betting and in-play product. Pretty much every betting site you look at will offer it, but some are a lot better than others in the execution.
Generally, the best live betting bookmakers will offer a wide selection of matches, races or fights. They will also offer generous in-play betting odds and, most importantly, it will work just as well on mobile betting apps as on desktop. If they offer live streaming alongside this, it's an added bonus. Most big betting sites these days will invest a lot of time and money in their live betting products.
Top Bookmakers for Live Betting
- Bet365 – Wide range of betting features
- William Hill – Generous live betting odds
- Unibet – Excellent horse racing live betting
- Betway – Great in-play markets for tennis betting
- LeoVegas – Excellent mobile betting app.
Recommended Live Betting Site: Bet365 – up to £100 in Bet Credits
Bet365 is a master when it comes to live betting. It has a huge variety in in-play matches and events. The betting is fast and seamless, meaning you can place your in-play bets in seconds, which is vital when the odds are constantly changing as the action moves on. Its live betting options are unrivalled, as are their betting features, such as Bet Builder, Cash Out and edit Bet, which all work excellently alongside the live betting product. It also allows players to live stream events as they happen. The welcome offer is currently up to £100 in bet credits for new customers at Bet365.
Terms and Conditions: New players only. 1st deposit Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of fixed odds bets to value of qualifying deposit. Minimum odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Free bet valid for set time. Time limits and T&Cs apply.
The Best Global Betting Sites
Many punters want to be able to place a bet no matter where they are and what they are doing. If you head off on holiday and watch a football match in a local bar, then why not place a bet from there? The top betting sites in the UK will offer their services all over the world, and not just just from the UK. This means being licensed and regulated by a number of different governing bodies, aside from the UKGC.
Some bookmakers are more well known in foreign territores than others, and so tailor their needs more to that market. This means that they have more sports selection for that country and more payment methods tailored towards that country. A betting site popular in India may well have more cricket betting options, whereas a betting site popular in Germany may well have a variety of odds and markets for Handball etc.
The Top Global Betting Sites
- 888sport
- Bet365
- Betway
- Unibet
- LeoVegas
Finding The Best Bookmakers in the UK
The UK betting market is probably one of the biggest in the world. It has betting shops dating all the way back to the early 20th century, with traditional names such as Will Hill, Betfred and Ladbrokes all standing out as pioneers leading the way. Not only do these businesses have vast experience in land based betting, but they also have decades of experience when it comes to online betting. Because of this, when it comes to popularity, you'll find that it's the older bookies out there that are way out ahead. They have had both the time and money to create an industry leading product and have been around for long enough to build a solid and trustworthy reputation.
Having said that, new sports betting sites bring a lot to the table as they can challenge the older betting sites. They have ways of creating a new product to help them stand out from the traditional bookie in order to attract new players. For example, betting sites such as LeoVegas sells itself on being a mobile first betting site, offering an unrivalled mobile betting platform. Whereas a betting site like Parimatch is one of the best for generous odds.
Because of this, sports betting in the UK is excellent. Not only is there a huge choice for UK players, but each and every sports betting site offers its own welcome bonus offer, which could be a high deposit bonus, a free bets offer or more. All are different, some come with wagering requirements and some don't. Some come with a £5 minimum deposit, others with a £10 minimum deposit. Some have low minimum odds, some have higher. Each have a variety of T&Cs attached that differentiate them from each other.
The most important factor, though, is that any betting site you choose is UK licensed, so you know that your online gambling is done in a safe, secure and fair way.
Can Betting Sites Ban You or Close Your Account?
If any of the betting sites you are registered with believe that you are involved in fraudulent activity, are a bonus abuser or are taking advantage of the betting site, then they have the right to ban you or close your account.
Are Online Betting Sites Safe?
All betting sites registered and licensed by the UKGC are safe and trustworthy. All betting sites we recommend have been tested and proved themselves to be safe and secure. We suggest you avoid any site not regulated by the UKGC.